International Business

“I chose studying in The Hague because I want to work at an international company in the future. This is a very diverse and international city and a lot of people speak English. I would love to work in marketing for an Asian company. I could help in trading with Dutch companies and help to understand each other better.” 

“I didn’t have a clue what to study when I first looked at everything on offer at THUAS. In the end I chose a Management programme because of the many opportunities it would give me. At International Business I really like the multicultural aspect and that it’s a very applied course with real cases, real companies and real solutions. Working with different people on projects is what I like the most. It requires me to push myself and to be open in communicating.” 

“I heard THUAS is a university of applied sciences so students can apply what they learned at school in real life, at companies. I wanted to apply my knowledge and skills in real companies. And I love the city of The Hague, the weather, the landscape and its international character.” 

“I chose a Management programme because I wasn’t really sure what to do. I wanted to try everything. And the good news is, with a Management programme you can often choose later in your studies what you really like. I first wanted to experience all the different courses so I could then choose my favorite one. It's a very international environment, and people are open-minded. I’m still not sure what my future job will be, but every internship and company visit will help me to find out what suits me best.” 

Zuzanna on her first week at THUAS 
“The moment that shaped my study experience was the introduction week here at the campus. With getting to know everyone, the city, the lecturers… It’s definitely worth taking part in.” 

“I am in my third year working for IB, and I teach Economics, Applied Statistics, Business Mathematics, Applied Research Methods and Global Business Economic Analysis Project. Before joining IB, I worked in various financial roles for multi-national companies such as ExxonMobil, MSD and Vopak in both Czechia and here in the Netherlands. What drives me as a lecturer is breaking down difficult concepts together with the students and seeing them achieve their goals.  I enjoy using my own professional background to inspire students to apply their learning to real-world challenges. To new students: Studying at IB is an exciting journey, especially if you are interested studying in a diverse environment and enjoy engaging with real-life case studies. If you are ready to connect theory with practical situations, IB is the right place for you”. 

“I joined The Hague University of Applied Sciences in 2020, where I teach Marketing, Sales, and Strategy-related modules in the International Business program. Prior to this, I spent over 15 years working in brand management and marketing strategy for multinational companies across Spain, Mexico, Brazil, and the BeNeLux region. As a lecturer, I am passionate about helping students grow into professionals who can use their business skills to create a positive impact on society. I bring my international experience into the classroom and foster an environment where students can learn from each other’s diverse perspectives, reflecting the truly global nature of our student body. To prospective students: The IB program offers a dynamic and inspiring learning environment, enriched by lecturers with diverse professional backgrounds—from entrepreneurship to leadership in multinational corporations. Here, you’ll gain not only the knowledge and skills needed to succeed in business but also the tools to make a meaningful difference in society. The diversity of our lecturers and students provides a unique perspective that prepares you for a successful global career.” 

“My teaching philosophy emphasizes collaboration. While I have extensive knowledge to share, I prioritize understanding my students, recognizing their unique strengths, and tailoring lessons to make learning engaging and relevant. I joined IB in 2014 to teach e-business, including website building and social media strategy. Over the years, I’ve taught various modules and now focus on Career Development/Explico, mentoring, supervising internships, coaching theses, assessing, and alumni relations. I also teach summer school, guest lecture at other programs, and contribute to the diversity & inclusion network, particularly on neurodiversity. Before IB, I founded Zestee and non-profit organizations in Australia. I continue projects and volunteer work alongside IB, bringing real-world experience to students.” 

“After International Business I went back to Romania, to our family business in battery distribution. I’ve only been back for a few months, but already I feel like my education is having an impact. As I now have a much better understanding of business structures, I was able to introduce new procedures that really improved our processes. I’m also very grateful for my internship in Asia, where I was able to visit all our suppliers.”

“I graduated from International Business and started working at a Dutch chemical trading company. Due to the minor I followed on Latin America, I have now specialized in the trade with South America; a region that is highly influenced by world politics. At work, I feel the effect of different trade agreements on a daily basis and it really helps to have already learned so much about them in university.”